WHAT IS A COMPLET OR SELF-ENVELOPED?
The benefit of self-enveloping for the client is the saving of the envelope at the time of having to acquire materials to make the delivery. For the mailing of small units, with the printing of the complet as an advertising tool, we can play with external creativities of the postal effect without getting additional costs on the printing of the outside envelope, because those folded documents are admitted by postal operators.
Another very valuable benefit for direct marketing campaigns or mailing is the advertising impact that supposes using this method to invite clients to open the communication.
COMPLET, A WELL USED SUPPORT
It is essential that the creativity of the complet must be impactful to be able to get advantage of all the strength of the complet and all the colored presence that it offers.
The complet is a very used support by public administration. Each time it is more common to receive a complet for collecting situations (trash taxes, IBI, water bills, liquidational processes of debt with the Administration…), due that the cost of production is minimized. The final objective remains untouched, communicating to each receptor of the message the according message.
OUR TEAM HAS MANY SPECIFIC TOOLS
have with other specific tools, that allow that the piece contains:
- Complets in diptic format
- Complets in triptic format
- Complets in window format
- Complets in cross format
- For promotional coupons
- For samples
- For reply envelopes
- For information that must be separate
- Also Gureak Marketing can make:
- Permanent glue or cold glue: It’s used for complets that carry clamberings or lateral slots, given that when trying to unglue the leaflet the glue rips apart part of the printed mass and certain paper fibers. The reason for being this clambering is rip apart that part of paper included in the glue, so the message that is desired to carry remains free.
- Removable glue or hot glue: it is used for complets that have more than one fold, such as a cross folding. On the difference from cold glue, this type of glue doesn’t rip apart neither printed color mass nor paper fibers. Therefore we can close and open the complet as we wish and we don’t need to rely on clamberings or slots.
- Rehumectable glues: it is used for complets or self-envelopes with some type of reply from the message’s receiver. This type of delivery is normally used in promotional marketing campaigns, relational marketing campaigns, direct marketing campaigns and mailing, where the most important part of the campaign is the gathering of the receiver’s data on the communication.
- Fugitive glues: the most usual is to insert in the complet’s printing a reply coupon that complement consumers of a product in Exchange of a promotional gift, redeemable points in their loyalty card or discounts in partner stores.