WHAT IS GEOMARKETING?
Geomarketing is the group of techniques that allow analyzing the economic and social reality from a geographic point of view, through cartographic instruments and tools of the spatial statistics.
At Gureak Marketing we employ techniques of Geomarketing, themed maps,to analyze economic data (such as average income) and demographic data (age, gender,…) from the geographic point of view. These techniques of Geomarketing allow us to know better our clients and identifying geographic areas with a high number of potential clients.
In closing, we help our clients analyzing their business through the location of their current and potential clients. The results and the information obtained through geomarketing help us designing more effective direct marketing campaigns, and it is that directing ourselves to our target audience that suits the best with the appropriate message is today key for success.
To make these analysis we come from the databases of our clients, which we enrichen with other significant external variables. Tools such as MapInfo help us representing data on maps.
In closing, we help our clients analyzing their business through the location of their current and potential clients. The results and the information obtained through geomarketing help us designing more effective direct marketing campaigns, and it is that directing ourselves to our target audience that suits the best with the appropriate message is today key for success.
To make these analysis we come from the databases of our clients, which we enrichen with other significant external variables. Tools such as MapInfo help us representing data on maps.
AMONGST THE MANY ADVANTAGES OF GEOMARKETING THERE ARE
Objectivity and transparency, a great range of data, quick Access to the domestic and international market placing it, visualization of data in digital maps, vision and comparatives on a national, local and international scale, speed for the communication of results from analysis, acquisition of new clients.
CASES OF SUCCESS
MULTICHANNEL ATENTTION SERVICE TO MUGI SYSTEM USERS
SERVICE OF DOCUMENT TREATMENT AND MANAGEMENT OF RENT OF INCOME WARRANTY AND COMPLEMENTARY BENEFIT OF PROPERTY
DEFINITION OF COMMUNICATION STRATEGY AND ITS SUBSEQUENT IMPLEMENTATION
PROVISION OF DONOSTIAKO AGENDA’S REALIZATION AND MANAGEMENT SERVICES, ON PAPER AND DIGITAL FORMATS IN AN UNIFIED WAY
