Data Mining

DATA MINING

The database analysis, data mining, allows us to be able to know on one hand the quality of it and on the other the profile of the people or companies that it’s composed of.
MARKETING RELACIONAL

Gureak Marketing has a department of Management and Exploitation of Data specialized in this type of services. The analysis of databases can be of two types:

  • Analysis of database structures: Through this analysis we investigate the structure that the database has: Registries that compose the Database, fields to analyze, quality of data… This type of analysis gives us the necessary results to design specific update and enrichment actions of the database.
  • Analysis of database content: This type of analysis is made when it’s supposed that the database has a correct structure and the fields and registries are updatedThe exploitation of variables available in the database helps us knowing the profile of it to be able to therefore segment the database appropriately and design Direct Marketing campaigns on demand.

THE GOAL IS OF KNOWING THE PROFILE OF THE REGISTRIES THAT COMPOSE THE DATABASE AND THEREFORE BE ABLE TO RESPOND THE FOLLOWING QUESTIONS:

Who are my clients/associates/potentials? Where do they live? How old are they? Which habits we observe?

CASES OF SUCCESS

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MULTICHANNEL ATENTTION SERVICE TO MUGI SYSTEM USERS

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SERVICE OF DOCUMENT TREATMENT AND MANAGEMENT OF RENT OF INCOME WARRANTY AND COMPLEMENTARY BENEFIT OF PROPERTY

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DEFINITION OF COMMUNICATION STRATEGY AND ITS SUBSEQUENT IMPLEMENTATION

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PROVISION OF DONOSTIAKO AGENDA’S REALIZATION AND MANAGEMENT SERVICES, ON PAPER AND DIGITAL FORMATS IN AN UNIFIED WAY

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