Database Marketing

MARKETING RELACIONAL

WHAT DO WE DO?

Databases are raw material of any relational marketing campaign. Having an updated and dynamic database creates the base for communication campaigns to be more efficient, given that a proper management of databases allows to know our clients better, segment them and direct ourselves to them with valuable proposals adapted to their characteristics and interests. And all of that, in a multichannel, employing it for communications, the chosen channel for each one of them.

A database marketing strategy is based on a permanent analysis of the information, which we turn into knowledge for our clients, designing and developing solutions that are focused on technology and the analysis of information that allows us to offer our clients assesment for the loyalty of current clients and identification and obtaining of potential clients.

IN WHAT DO WE SUSTAIN?

We keep alive databases of our clients counselling over the life cycle of data.

DATABASE ASSESSMENT

DATABASE ASSESSMENT

Escorting in the strategic definition and operative management of databases.

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DATABASE TREATMENT

DATABASE TREATMENT

We normalize, unduplicate and enrichen databases.

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PERMISSION MARKETING

PERMISSION MARKETING

Management of permission marketing in the search for communications efficiency.

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HOSTING AND CUSTODY

HOSTING AND CUSTODY

We guarantee the security and confidentiality of data.

DATA EXPLOITATION

DATA EXPLOITATION

Analysis and exploitation of data to turn it into information.

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GEOMARKETING

GEOMARKETING

Identification of geographic áreas of potential clients.

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DATABASE GENERATION

DATABASE GENERATION

We generate databases through a selection of secondary and primary sources.

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CRM IMPLANTATION

CRM IMPLANTATION

Implantation of accessible technological solutions.

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CASES OF SUCCESS

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MULTICHANNEL ATENTTION SERVICE TO MUGI SYSTEM USERS

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SERVICE OF DOCUMENT TREATMENT AND MANAGEMENT OF RENT OF INCOME WARRANTY AND COMPLEMENTARY BENEFIT OF PROPERTY

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DEFINITION OF COMMUNICATION STRATEGY AND ITS SUBSEQUENT IMPLEMENTATION

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PROVISION OF DONOSTIAKO AGENDA’S REALIZATION AND MANAGEMENT SERVICES, ON PAPER AND DIGITAL FORMATS IN AN UNIFIED WAY

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