Tools of Active Listening

IT IS A PROCESS THAT ALLOWS TO LISTEN WHAT THEY SAY ONLINE

Active Listening Online is a process that allows listening what is said online about a business or brand, of a person, institution, political party, of a religious entity, etc. Thanks to this type of service, today it is easier than ever listening the opinion of our clients, affiliates or followers.

MARKETING RELACIONAL
Our service of active listening online reaches a great variety of channels such as forums, blogs, social networks, digital press media, etc.

Social networks have made that their users can turn themselves into journalists, writers, producers, advertisers… Any person can make public an opinion and this can be positive or negative.

Active listening online is an opportunity for companies, institutions, political parties, etc. to know what they think or say about them.
The processes of active listening are interesting to measure what happens online, and allow us to see and analyse the consequences that our acts or posts have on everyone else. Many times users online give their opinion about what’s good and bad that a product or person is for them, make suggestions, thank actions, critique others, etc.

Active listening online can be summarized in the following steps: track, filter, analyse and act. It is fundamental to track the network through keywords such as the company’s name, brand or person name, competition, interests of our audience, etc.… The goal is to know where, how, when ad who talk about us, to know if they talk good about us, badly or what we should do to improve or correct what isn’t liked by our clients.
MARKETING RELACIONAL

IT IS VERY EASY TO DETECT WHO ARE TROLLS OR PEOPLE WHO ARE DEDICATED TO CRITICIZE A BRAND OR PERSON

Thanks to these actions we can understand and know better our target audience and we can manage our online reputation.

CASES OF SUCCESS

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MULTICHANNEL ATENTTION SERVICE TO MUGI SYSTEM USERS

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SERVICE OF DOCUMENT TREATMENT AND MANAGEMENT OF RENT OF INCOME WARRANTY AND COMPLEMENTARY BENEFIT OF PROPERTY

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DEFINITION OF COMMUNICATION STRATEGY AND ITS SUBSEQUENT IMPLEMENTATION

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