IT IS A PROCESS THAT ALLOWS TO LISTEN WHAT THEY SAY ONLINE
Active Listening Online is a process that allows listening what is said online about a business or brand, of a person, institution, political party, of a religious entity, etc. Thanks to this type of service, today it is easier than ever listening the opinion of our clients, affiliates or followers.
Social networks have made that their users can turn themselves into journalists, writers, producers, advertisers… Any person can make public an opinion and this can be positive or negative.
Active listening online is an opportunity for companies, institutions, political parties, etc. to know what they think or say about them.
Active listening online can be summarized in the following steps: track, filter, analyse and act. It is fundamental to track the network through keywords such as the company’s name, brand or person name, competition, interests of our audience, etc.… The goal is to know where, how, when ad who talk about us, to know if they talk good about us, badly or what we should do to improve or correct what isn’t liked by our clients.
IT IS VERY EASY TO DETECT WHO ARE TROLLS OR PEOPLE WHO ARE DEDICATED TO CRITICIZE A BRAND OR PERSON
Thanks to these actions we can understand and know better our target audience and we can manage our online reputation.