Active Listening Services

MARKETING RELACIONAL

WHAT DO WE DO?

Active listening on the Internet is a process which allows listening what is said on the Internet about a business or brand, a person, an institution, a political party, a religious entity, etc. Thanks to this type of service, today it’s easier than ever listening the opinion of our clients, affiliates or followers.

Our active listening service on the Internet ranges a wide variety of channels such as forums, blogs, social networks, digital press sites, etc.

Social networks have made possible that users can turn themselves into journalists, writers, producers, advertisers… Any person can make public an opinion and this can be positive or negative.
Active listening on the Internet is an opportunity for companies, institutions, political parties, etc. to know what people think and say about them.

The process of active listening is interesting to measure what happens on the Internet, and allows us to see and analyse the consequences that our acts or posts have on anyone else. Many times Internet users give their opinion about what’s good and bad about a product or person for them, make suggestions, thank actions, critique others, etc.

Active listening on the Internet can be summed up in the following steps: monitor, filter, analyse and act. It’s fundamental to monitor the Net through keywords such as the company’s name, brand or person’s name, competition, interests of our audience, etc.… The goal is to know where, how, when and who talks about us, to know if it’s positive, negative or how we must do to improve and correct what our clients don’t like.
RELATIONAL MARKETING

IT’S VERY EASY DETECTING WHO ARE TROLLS OR PEOPLE WHO DEDICATE TO CRITICIZE A BRAND OR PERSON

Thanks to these actions we will be able to understand and know better our target audience and we will be able to manage our online reputation.

WHERE DO WE SUSTAIN OURSELVES?

Management of online reputation supporting ourselves on the most advanced tools.

ONLINE REPUTATION

ONLINE REPUTATION

Management of online reputation in social media.

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TOOLS OF ACTIVE LISTENING

TOOLS OF ACTIVE LISTENING

Management of online reputation in social media.

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CASES OF SUCCESS

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